Molly Mcgreevy

UX/UIWordPress Custom Development

An artist whose work has inspired the different and constant revamping and redesigning of her digital presence.

Molly McGreevy is a mixed media artist with a passion for writing and innovative techniques. Her work revolves mainly around iconography, archetypes, mythology, and similar systems of meaning. As our client, her creative journey has unfolded massively through the years, and we feel proud to have been first-hand witnesses of her growth and evolution.

Challenge

In light of her constant reinvention, we’ve faced the challenge of doing three significant iterations for Molly McGreevy’s graphic identity in the past six years. The ultimate goal has always been to align her current artistic personality and body of work with her online presence and visual identity.

For this last redesign, she wanted a website that focused on art as the main subject while portraying her as a more amalgamated artist.

Furthermore, our vast experience working together allowed us to create a custom layout for her website to highlight precisely what she wanted to portray.

As we see it, art inspires art. So to achieve what she was aiming for, we opted for a classic logotype. In it, the letters of her own name became both the protagonists and the artwork itself.

As we see it, art inspires art. So to achieve what she was aiming for, we opted for a classic logotype. In it, the letters of her own name became both the protagonists and the artwork itself.

Moreover, we have accompanied her through the digital world, teaching her how to manage her own creative digital content. Especially when it comes to sharing her writing, which is an element she uses to explain and portray her artistic essence.

Plus, her artistic and imaginative body of work inspired and fueled our design.